A regression analysis takes a look at how different independent variables, usually media spends across different tactics, influences a dependent variable, your conversion metric. Understanding this relationship and performing this analysis can help you see the synergy between your media tactics and predict the amount of conversions you’re expecting to see for a certain timeframe based on your budget levels.

Business questions this analysis will help answer:

• How are my media tactics working together to drive conversions?
• How many conversions am I forecasting with my current budget levels?
• How much do I need to spend to reach my desired level of conversions?

In addition to forecasting and providing a correlation analysis, this project also redistributes conversion credit so that there’s a holistic view of how media is performing.

Are you interested in learning more about how a regression analysis can help your business? Drop us a line and ask us how we can help your business.

We’re looking forward to connecting with you.