The leading indicator analysis is run via a random forest regression which assesses multiple variables, or media metrics, and identifies the KPI that should be used for optimizations in order to increase efficiency and effectiveness of a live campaign.

Let’s say you are running display ads and nee

Business questions this analysis will help answer:

• How do we optimize various media to achieve overarching business goals?
• With many more data points at our disposal than ever before, which metrics should we be focusing on/are our leading indicators of success?

Are you interested in learning more about how a leading indicator analysis can help your business? Drop us a line and ask us how we can help your business.

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