Our Approach
The maturity of data available for analysis determines the scope of services that can be provided.
Tier 1
- Limited data availability, no 1P data and must rely on media metrics only
- “Is my media delivering efficiently at scale?”
Tier 2
- Media metrics and web analytics data available
Tier 3
- Media metrics, web analytics and sales data available
Maturity Framework
Diminishing Returns Analysis
Discover the max and minimum spend threshold levels needed to stay efficient and competitive in your industry.
Incrementality & Customer Lifetime Value (CLV)
Design and launch campaigns to prove the effectiveness of new media tactics. Identify your most valuable customers.
Mixed Media Modeling (MMM)
Measure the impact of media campaigns from an ROI POV.
Regression, Attribution & Correlation Analysis
Learn from historical performance and forecast future performance using machine learning algorithms.
Leading Indicator Analysis
Identify the metrics to optimize your media against to achieve your overarching business KPI and goals.
Reporting Automation
Automate workflows to spend less time on reporting and more time optimizing and uncovering business insights.
Contact
Drop us a line and ask us how we can help your business.
We’re looking forward to connecting with you.