Incrementality Analysis

Understand the true impact of your media campaign or a new media tactic in market. First, we’ll identify similar markets, as test and control groups, and then launch campaigns in the test group in order to measure the lift and validate the investment.

Customer Lifetime Value (CLV)

This analysis requires 1P client data. CLV measures the long term customer impact of a specific media campaign. Identify the customers that drive the most impact on your business and use them to build custom segments for advanced targeting opportunities.

Business questions this analysis helps answer

• How do I setup a test to find the true value/effect of my campaign?
• Does my campaign generate any halo effect/long-term value?
• I’d like to launch a new media tactic but how can I prove it’s having an impact on conversions?

Are you interested in learning more about how a incremental analysis or a customer lifetime value project can help your business? Drop us a line and ask us how we can help your business.

We’re looking forward to connecting with you.