Our Approach
The maturity of data available for analysis determines the scope of services that can be provided.
Tier 1
- Limited data availability, no 1P data and must rely on media metrics only
- “Is my media delivering efficiently at scale?”
Tier 2
- Media metrics and web analytics data available
Tier 3
- Media metrics, web analytics and sales data available
Maturity Framework
![](https://summitanalyticsgroup.com/wp-content/uploads/2022/09/Services-Framework-1024x627.png)
Diminishing Returns Analysis
![](https://summitanalyticsgroup.com/wp-content/uploads/2022/09/evolution.png)
Discover the max and minimum spend threshold levels needed to stay efficient and competitive in your industry.
Incrementality & Customer Lifetime Value (CLV)
![](https://summitanalyticsgroup.com/wp-content/uploads/2022/09/people.png)
Design and launch campaigns to prove the effectiveness of new media tactics. Identify your most valuable customers.
Mixed Media Modeling (MMM)
![](https://summitanalyticsgroup.com/wp-content/uploads/2022/09/analytics.png)
Measure the impact of media campaigns from an ROI POV.
Regression, Attribution & Correlation Analysis
![](https://summitanalyticsgroup.com/wp-content/uploads/2022/09/linear-regression.png)
Learn from historical performance and forecast future performance using machine learning algorithms.
Leading Indicator Analysis
![](https://summitanalyticsgroup.com/wp-content/uploads/2022/09/search.png)
Identify the metrics to optimize your media against to achieve your overarching business KPI and goals.
Reporting Automation
![](https://summitanalyticsgroup.com/wp-content/uploads/2022/09/database.png)
Automate workflows to spend less time on reporting and more time optimizing and uncovering business insights.
Contact
Drop us a line and ask us how we can help your business.
We’re looking forward to connecting with you.